CASE STUDY: NEWCASTLEGATESHEAD QUAYS

 

A quay moment for one of the UK’s
most significant regeneration schemes

 

The £260m regeneration scheme at the heart of the area’s economic recovery was given the green light in 2020. Our task was to effectively communicate the benefits of this ambitious scheme to the public, while defining the NewcastleGateshead Quays brand.

Our approach

 

We developed a strong and dynamic brand strategy to help the developers and the development create positive awareness amongst all key stakeholders.

Our messaging was built around both the economic and leisure impact of the development, highlighting the significance of NewcastleGateshead Quays as a major investment in the regeneration of the area, the jobs to be created as a result of the scheme, and the incredible events and hospitality opportunities to come.

By giving local people and future visitors a taste of what’s to come and cementing NewcastleGateshead Quays as the place to be for regeneration, leisure and culture in the North East, we have put the development firmly on the map.

Results

Created a brand strategy
that connected with all
key stakeholders

An instantly recognisable
visual identity for the
£260m scheme

Provided a brand
framework that can scale
and adapt flexibly as the
scheme progresses

Developed digital, visual and
written marketing assets
to generate excitement from key
audiences and demonstrate
the scale of the development

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