Creativity fit for an industry catalyst

The brief

CPI connects customers in the process chemical industries with expertise, equipment, contacts, funding and more, in order to bring new ideas to market.

Cool Blue’s job was to create a world-class brand that positioned CPI at the vanguard of the sector, and firmly planted in the minds of the influencers, stakeholders and funders it needed to reach.

Strategic and
creative thinking

We rooted the brand idea in purpose and function and gave it an inspirational theme. The brand needed to work seamlessly across different sectors within CPI’s remit. At the centre of the brand was the ‘Oracle’ – the logo based on the Greek font of all knowledge, which runs with the strapline ‘The future inspired’. It encapsulates the global, pioneering nature of CPI’s work.

The logo was evolved through a range of colours to represent the different sectors the company works across and animated for the website.

Making a visual impact

All of CPI’s visual touchpoints needed to convey the same theme of future inspiration. We commissioned and directed fresh, lively photography that matched the brand’s dynamism and told a story about its world-leading work.

A world first

CPI’s launch of a hydrogen fuel cell to power the historic lighthouse at the mouth of one of the UK’s busiest ports, was a world first. We orchestrated a PR campaign that brought national, international and specialist trade media to South Gare Lighthouse at Teesport where we wowed journalists with this engineering feat, resulting in extensive coverage that showcased CPI’s ability to break new ground and put it firmly on the map as a pioneer of new technologies.

A story that
jumps off the page

The new brand was translated through new marketing materials, including a brochure for potential clients and collaborators. Cool Blue’s design and copy team created literature that caught the eye, drew the audience in and kept them turning the pages to discover more about CPIs offer.

We used punchy, expressive copy together with our suite of captivating photography to produce a brochure that we knew people would pick up and not put down.

A standout
digital home

Given CPI’s place at the cutting edge of science and technology, it was only fitting to have a website that reflected that. Our developers created a future-proofed website that painted an exciting picture of CPIs work, yet also clearly and concisely delivered key messages that spoke to its audiences.