The brief

UK Land Estates wanted to attract new tenants across different sectors and third party investment, including from local authorities.

It wanted to be seen as a force for good in the regional economy, with its finger on the pulse of business requirements.

It also wanted to demonstrate the scale of its portfolio and development capabilities.

Giving gravitas to the brand

We set out to create a modern, stand-out brand that conveyed UK Land Estates’ business-savvy approach and high quality offer. Using clean lines, a sophisticated colour palette and strong typography we created a visual identity that elevated the company.

The brand was played out through stand-out site signage, new-look brochures, a polished digital presence and printed materials.

We also defined UK Land Estates’ brand purpose – ‘providing buildings for business’ – and developed a professional, sincere tone of voice that accompanied all visuals.

Beauty in the brochure

UK Land Estates’ team and its agents needed first class literature to show clients they mean business.

We created impactful brochures that incorporated key messages and striking photography. A range of other collateral was also produced, including a tenant handbook, corporate stationary, presentation documents, banners and a contemporary exhibition stand – all of which reflected the brand and helped UK Land Estates stand out in the market.

Digital sophistication

Cool Blue transformed the way UK Land Estates communicated digitally.

We designed and developed a contemporary, engaging, accessible and scalable website that catered to the needs of a range of users – from existing tenants looking for estate information, to local authorities and investment agents looking to collaborate.

The website features striking visuals, interactive maps and easy to understand copy.

We revitalised UK Land Estates’ social media channels, applying the brand and establishing a new tone and focus that showcased the company’s multi-sector knowledge and understanding of emerging business trends.

Communicating purpose and capability

With the new brand in place, we launched an ongoing PR campaign to establish UK Land Estates’ property offer and its position as a regional business leader. Through captivating news stories, thought-provoking opinion pieces and expert commentary we’ve established the company as champions of business.

This media strategy opened up a host of editorial opportunities, including interviews, calls for comment and monthly inclusions in news round ups.

We even collaborated with a local historian to demonstrate the depth of UK Land Estates’ reverence for the region, and its success.