Making a game-changing global product shine bright

The brief

The Altiris product has several advantages: it saves maintenance costs, reduces the need for energy-intensive air conditioning and allows buildings, vehicles and fabrics to have vibrant colours where they’d previously have to be white or silver.

Huntsman needed to make a splash at the American Coatings Show – the global event in the sector. It needed to demonstrate commercial value in an exciting and engaging way.

Throwing light on
a technical product

Colour and temperature were both key aspects of the Altiris product. We applied our creative minds to turn the technicalities of the product into an exciting sensory experience. Our concept was an immersive geodesic dome through which Huntsman’s customers and stakeholders could enter, and experience 360° visuals accompanied by temperature changes.

From the polar ice caps to the desert, the audience were wowed. No other stands at the event had the same impact.

Creating a
colourful campaign

To complement the show-stopping stand we built a high energy marketing campaign that included eye-catching monthly emails, an unmissable e-magazine, interactive invites, social media content and hard-hitting PR. All of which carried the Altiris branding and key messages.

Making the most of digital

Cool Blue developed an app to accompany the launch, giving customers a tool to determine how and where Altiris could benefit their production processes. In turn, it was designed to feed Huntsman with valuable intelligence about customers requirements and where the market saw value.