CASE STUDY: ERCOL

Centenary campaign

To mark ercol’s Centenary year, Cool Blue coordinated a wide-reaching media campaign to communicate the history, heritage and craftsmanship behind the brand, as well as its vision for the future.

Background

The campaign saw Cool Blue place many in-depth features with target media, from interviews with the chairman, the directors and the designers, to news articles about centenary product launches. Press were encouraged to visit ercol’s factory and HQ in Buckinghamshire to see the product being made and speak to the craftspeople whose skills are such an intrinsic part of the brand.

Exclusive

An exclusive and in-depth feature with the Financial Times kick started the campaign and set the tone for the year to come, generating a tangible buzz of excitement with staff, retailers, industry friends and consumers. The piece was also published on the FT.com, a site with an exceptionally high Domain Authority of 95. Supported by further features across key home interest titles and trade media, the campaign has reached more than 8 million people to date.

Press coverage

The campaign was supported by further features across key home interest titles and trade media. We placed additional interviews, delved into the archives and explored the story of the anniversary from the viewpoint of each title.